Last updated: October 2026

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Dayabelle London ("we", "us", "our") respects your privacy. This Privacy Policy explains how we collect, use and protect your personal data when you visit www.dayabelle.com or place an order, in line with the UK GDPR and the Data Protection Act 2018.

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1. Who we are

Dayabelle London is the data controller for the personal data described in this policy. You can contact us at eubarcante@gmail.com.

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2. What data we collect

We may collect: your name, email address, phone number, delivery and billing address, order details, and messages you send us. We also collect technical data such as IP address, browser type, device information and pages visited, using cookies and similar technologies. Payments are processed by secure third-party payment providers; we do not store your full card details.

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3. How we use your data

We use your data to process and deliver orders, handle payments, returns and refunds, provide customer support, send order updates, prevent fraud, improve our website, and, only where you have agreed or where the law allows, send marketing emails. You can unsubscribe from marketing at any time.

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4. Legal basis

We process your data to perform our contract with you, to comply with legal obligations, for our legitimate interests in running and improving our store, and with your consent where required, for example for marketing and non-essential cookies.

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5. Sharing your data

We share data only with trusted service providers who help us run our store, such as website hosting, payment processors, delivery and fulfilment partners, and suppliers who prepare and dispatch your order. These providers may be located outside the UK; where this happens we make sure appropriate safeguards are in place. We never sell your personal data.

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6. Cookies

We use cookies to keep the site working, remember your basket, and understand how visitors use our site. You can manage or disable cookies in your browser settings or through our cookie banner.

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7. How long we keep your data

We keep personal data only as long as needed for the purposes above, including to meet legal, tax and accounting requirements, and then delete or anonymise it.

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8. Your rights

Under UK data protection law you have the right to access, correct or delete your personal data, to restrict or object to its processing, to data portability, and to withdraw consent at any time. To exercise any of these rights, email us at eubarcante@gmail.com. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

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9. Security

We use appropriate technical and organisational measures to protect your data, including secure checkout and encrypted connections.

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10. Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page.

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11. Contact us

If you have any questions about this Privacy Policy, please contact us at eubarcante@gmail.com.